Men's New Balance 740 Trainers

The New Balance 740 gets the early-2000s runner look right without becoming overly chunky. Open mesh sits underneath angular overlays, while the segmented sole keeps the shape long and relatively streamlined.

At Pro:Direct Lifestyle, the men's New Balance 740 range is focused on that one silhouette, so choosing a pair is mostly about colour and size. Lighter combinations show off more of the layering through the upper, while darker pairs make the technical shape feel quieter.

New Balance 740 for Men

The 740 comes from New Balance's running archive, with ABZORB cushioning underfoot and the mesh-and-overlay construction associated with 2000s performance runners. It has plenty of detail from the side without the wider proportions of something like the 9060.

That makes it an easy middle ground if you like New Balance's retro runners but want a shape that stays fairly streamlined. Wider denim, cargos and track pants give the upper room to show, while simpler colourways make the 740 easy to keep in regular rotation.

Browse men's New Balance 740 trainers at Pro:Direct Lifestyle by colour and size to find your pair.