What is Nike Partner Club?

The Nike Partner Club (NPC) programme is a collaboration between Nike, The FA, and Pro:Direct, designed to support grassroots football clubs across the UK. This initiative helps clubs grow within their communities by attracting new players, engaging volunteers, and securing sponsorship opportunities.


With a mission to elevate grassroots football standards, the NPC programme already supports hundreds of clubs, offering exclusive benefits.

Benefits Include:
Per Team Gif
free footballs
exclusive events
funding for coaches
npc website

On top of those benefits, partnering with Pro:Direct will also unlock the following:

  • Discount on Nike product.
  • Gift of Kit (GOK) allowance to kick off partnership.
  • By joining Pro:Direct Clubhouse, your club, players, fans and community can access unique opportunities, discounts and rebates every time they shop.
  • Access to Club Connect - Harness your community and generate unlimited revenue and rebate.
  • Priority on personalisation services.
  • Dedicated Account Manager.
  • Stock assurance through forecasts.
  • Exclusive online Club Shop.
  • Bonus perks like sponsorship opportunities and Premier League tickets.
  • Expert support to help your club thrive.

Requirements

  • Minimum of 25 teams (200+ players).
  • Dedicated Kit Man.
  • The club must participate a league competition sanctioned by the FA.
By joining Club Connect

Your community will also gain access to: