Pro:Direct Sport x JPL Partnership
Pro:Direct Sport is proud to confirm its role as Title Sponsor of the Junior Premier League (JPL), strengthening a shared commitment to support the next generation of footballers through access to trusted equipment, expert guidance, and meaningful opportunities to progress within the game.
Recognised as one of the world's leading youth football competitions, the JPL provides a platform for boys and girls in England and internationally to compete, develop, and be seen. Through this partnership, Pro:Direct will help ensure JPL players and teams can stay connected to market-leading football products and the latest innovations, while continuing to remove barriers that can limit participation and development.
Pro:Direct Soccer works alongside official equipment partners including adidas, Nike, and PUMA, reflecting a wider commitment to elevate the youth football experience with football kit and football boots that meets the demands of the modern game. The partnership with the JPL reinforces a long-term focus on investing in grassroots and academy-level football, and supporting the pathways that help young players reach their potential.
The Home of Ambitious Young Players
What is the Junior Premier League?
The JPL brings together thousands of young people across the world for unrivalled sporting opportunities. Having begun in England in 2011, the JPL now operates across North America and in the Middle East and will be launching in a number of new territories in 2025. JPL players regularly get opportunities to play overseas and train with the likes of Real Madrid, Barcelona and Juventus, while the girls league, JPL Warriors, is one of the fastest growing youth competitions in Europe and features the likes of Manchester United, Liverpool, Arsenal, Chelsea and Tottenham Hotspur to name but a few.
Head to the JPL Website
Pro:Direct Soccer's official equipment partners include... leading brands such as Adidas, Nike, and Puma, and they are committed to elevating the football experience and opening up pathways for boys and girls playing in the JPL in England and around the world.
“We want every player in the JPL to dream big and challenge us to open up the opportunities to make those dreams take flight,”
JPL Chief Executive, Martin Brock
“This partnership with Pro:Direct Soccer is very much part of that commitment to our players, because this is a company with a hard-earned reputation for delivering quality products across all levels of the game. Whether you are just starting your football journey or competing at the highest level, players trust Pro:Direct Soccer to deliver the tools they need to excel.''
“We choose our partners carefully at the JPL but we know Pro:Direct’s industry expertise and the work they do with some of the world’s best players will lead to some exciting and inspiring opportunities for JPL players across the world.”
Adrian Lake, founder and CEO of Pro:Direct added; “Pro:Direct Soccer is very proud to be working with the JPL to build upon our mutual ambition for the next generation of footballers. The JPL is known for having created a platform for sporting excellence, pride and collective success and we are excited to be part of that journey both here in England and around the world. As the world’s largest soccer specialist, we feel we are perfectly placed to help equip, energise and inspire every player in the JPL.”