There's something unmistakably early-2000s about the New Balance 740. Open mesh, sharp synthetic overlays and a segmented sole give it the appearance of a running shoe that's come straight out of the archive. That is largely what it is. Originally developed as a daily running trainer, the 740 has returned with its distinctive shape intact, bringing another piece of New Balance's running history into the lifestyle range. Today's women's New Balance 740 trainers carry that familiar technical design, with different materials and colours giving the silhouette plenty of variation.
New Balance 740: Mesh Uppers and ABZORB Cushioning
The 740's upper is built around open-knit mesh, with angular overlays running across the sides and around the heel. The original running influence is particularly noticeable in the speed-lacing system, reflective accents and moulded TPU 'N' logo found on many editions. Two-tone mesh adds another layer of detail, especially on lighter colourways where the different sections of the upper are easier to distinguish.
Underfoot, New Balance uses ABZORB cushioning, developed to absorb impact through a combination of cushioning and compression resistance. The segmented midsole follows the original running design, while the rubber outsole provides traction for everyday wear.
Some editions introduce suede overlays and woven 'N' branding in place of the more familiar synthetic panels and moulded logo. It's a relatively subtle change to the overall silhouette, although the difference in texture is noticeable. Check the individual product's materials if you're deciding between two colourways.
Women's New Balance 740 Colours: Silver, White and Neutrals
Silver and white New Balance 740 trainers bring out the technical details particularly well. Metallic overlays contrast against the mesh, while the angular panels give the shoe a different appearance from the smoother lines of the New Balance 530.
The range also includes softer colour combinations. Sea Salt, Timberwolf, Angora and Incense have all appeared across women's 740 releases, introducing cream, beige and brown tones alongside suede and metallic detailing. Grey and black editions offer darker alternatives, with the same layered construction taking on a more understated finish.
Materials deserve as much attention as the colour. Suede has a different texture and requires more care in wet conditions, while synthetic overlays are generally easier to wipe clean.
How Do Women's New Balance 740 Trainers Fit?
The New Balance 740 is frequently sold as a unisex model, with UK sizes covering both men's and women's ranges. The standard construction combines a mesh upper with a lace-up fastening, allowing some adjustment through the midfoot.
New Balance's sizing recommendations vary between individual 740 releases. Some are described as fitting as expected, while others carry a recommendation to go half a US size down. Check the specific product's UK size guide before ordering rather than assuming every colourway will fit identically.
Width is worth considering too. Many 740 editions are available in a standard-width fit, so pay attention to the room around the forefoot if you usually prefer a wider shoe.
New Balance 740 vs 530: Which Is Right for You?
The women's New Balance 530 is a natural comparison. Both come from New Balance's running archive and use ABZORB cushioning, with mesh uppers and synthetic overlays forming much of their design.
The differences are easiest to spot across the upper. The 530 has sweeping, curved overlays and a rounded profile, while the 740 uses sharper panels, two-tone mesh and a distinctive segmented sole. The 740's speed-lacing details and reflective accents also give it a different character from the more familiar 530.
Both have strong running heritage, but their construction and individual fit deserve consideration alongside the design. Compare the materials, sole shape and sizing information before making your choice.
Browse women's New Balance 740 trainers at Pro:Direct Lifestyle by colour and UK size, or explore the wider women's New Balance trainers collection for more archive-inspired footwear, including the 530, 1906R and 9060.
