First Look: 247 x PUMA Ultra NITRO 7

Ready to break lines and light up nights. The 247 x PUMA Ultra NITRO 7 brings Represents energy to one of PUMA's fastest football boots, with a look made for players who want their boots clean until the game starts moving.

Off-white keeps the upper sharp, black detailing gives it that stripped-back Represent feel, and underneath sits an iridescent soleplate that comes alive under the lights. Revealed as 247 x PUMA Ultra Nitro, the collab lands on the 9th of September and gives the current PUMA Ultra one of its best-looking finishes yet.

See Space. Go.

Ultra has always been for the player who sees the gap before everyone else. Wingers attacking the outside shoulder, strikers spinning in behind, full-backs eating up ground on the overlap. The NITRO 7 Ultimate is built around that first burst, with a lightweight ULTRAWEAVE upper wrapping closely around the foot and keeping the touch thin and direct.

NITROFOAM ELITE sits underfoot to add more response when you push away, while SPEEDSYSTEM 2.0 and FastTrax 2.0 studs give the plate an aggressive feel when you plant, cut and accelerate on firm natural grass. PUMA classes the fit as narrow, so if you like your speed boots tight and streamlined, you are in the right place. If you need plenty of room through the forefoot, we would look elsewhere in the Bootroom.

247 Energy. Ultra Pace.

This is where the collab starts to make sense beyond the colourway. Represent's performance side has grown around running, training and movement, while PUMA has spent years developing NITRO through its fastest footwear. Put the two together and Ultra feels like a pretty natural place for 247 to arrive in football.

GripControl Pro and textured zones across the upper give you a little extra grip on the ball without making the boot feel padded. That matters when you are receiving at pace, knocking the ball beyond a defender or trying to get the next touch out of your feet quickly.

Clean Up Top. Fire Underneath.

The design is probably our favourite part of the release. Most of the upper stays warm off-white, with cream laces and black PUMA graphics keeping everything controlled. No huge collaboration treatment, no need to cover every panel in branding.

Flip the boot over and the mood changes. The plate shifts through an iridescent mix of colour around the chassis and studs, catching the light every time the foot leaves the turf. Standing still, it is one of the cleaner Ultra colourways we've had through the Pro:Direct Bootroom. Under floodlights at full speed, it should look completely different.

That contrast suits both sides of the collab. Represent gets the clean finish, PUMA keeps the speed and colour underneath, and the boot looks better the faster you move.

Ready for the 9th

If you already play in Ultra, there is nothing important to relearn. You still get the narrow fit, lightweight upper, direct touch, NITRO response and aggressive FG traction. What changes is the look, and this might be the NITRO 7 pair that disappears quickest from the Bootroom.

The 247 x PUMA Ultra NITRO 7 launches on the 9th of September at Pro:Direct Soccer. Explore the latest PUMA Ultra football boots or browse the full PUMA football boots collection.