adidas Serves up a Winning Look with the London Collection
As the tennis world eagerly anticipates another thrilling summer in SW19, adidas unveils its London 24 Collection, perfectly blending classic sophistication with cutting-edge technology. This collection is designed to sharpen focus during high-pressure moments, such as match point on Centre Court.
The adidas London 24 Collection is more than just apparel – it's a celebration of the sport's heritage and a showcase of adidas's dedication to innovation and performance. Whether you're competing on the iconic grass courts of Wimbledon or practising at your local club, this collection empowers you to play with confidence and grace like 2018 Wimbledon champion Angelique Kerber and 2024 Roland-Garros finalist Alexander Zverev.
Performance-Driven Apparel
New for 2024, adidas’s AIRCHILL enhanced temperature management technology stars in the adidas London 24 AIRCHILL T-Shirt Pro. Working alongside AEROREADY moisture-wicking material, mesh layers and raised pattern motifs are built into high-sweat areas allowing high volumes of cool air to reach the skin and evaporate moisture so you feel cool and comfortable through to the deciding set.
Classic and Contemporary Design
The collection offers minimalist design with pure white colouring and black adidas logos, “inspired by the magic of light and shadow”. Whether you opt for a sophisticated collared look with the adidas London 24 Seamless Polo Pro, or the classic crewneck of the AIRCHILL T-Shirt Pro, you’ll be shining brightly and showing everyone that you embrace the heritage of the oldest Grand Slam tennis tournament. The ladies’ range brings ornate detailing, particularly on the adidas Women’s London 24 Crop Top Pro, which combined with ribbed cuffs and hems creates a vintage aesthetic.
Shop the full adidas London 24 Collection now at Pro:Direct Tennis. If you think your fit and game is good enough for Centre Court, be sure to let us know on Insta @prodirecttennis
