Womens Air Jordan 1 Mid

White/Black/University Gold

The sneaker that kickstarted the Jordan range. In 1984, Michael Jordan burst onto the scene with the Chicago Bulls, taking to the pro court in a pair of Nike Air Ships from ’82 and promising to change the sport forever. Having drawn the attention of many hopeful brands, he eventually signed with Nike, who wanted to provide the pair of shoes that would launch the career of an assured legend. The rest is history.

As his first signature basketball sneaker, the AJ1 would utilise many of Nike’s performance technologies, such as compressed air cushioning and ankle support, creating an iconic shoe that has stood the test of time. A spectrum of colourways and designs relive the original, bringing a classic look that’s always trending.

Back in 1984, an ambitious young American by the name of Michael Jordan promised to revolutionise basketball, and Nike took notice, looking to create a footwear revolution of their own. The resulting Air Jordan 1 was the start of a brand that would storm the basketball and streetwear world, appreciated and sought-after everywhere.

Now an established fashion phenomenon, Jordan’s iconic “Jumpman” logo is proudly displayed on a huge selection of slick streetwear pieces, from the enduring Air Jordan sneaker range to clothing and accessories that combine performance, comfort, and style. Leading the conversation in both design and influence, Jordan continues to innovate with new technologies, reaching out to new fans from every generation.