Nike Sportswear Kids Waffle One (GS)

White/Bright Crimson-Racer Blue-Volt

Back in 1971, in the pre-Nike days of Blue Ribbon Sports, running coach Bill Bowerman was dealing with a conundrum. He was looking for a sole design that would be responsive and perform evenly on newer track surfaces, and he would famously find his inspiration in the humble waffle iron. The distinctive grid pattern produced by the iron offered improved grip and shock absorption compared to the traditionally flat soles of the time and would go on to feature on Nike’s first ever running shoe, the Waffle Racer. It continues to offer reliable performance even now, with the Waffle One exploring the range’s heritage of innovation with new features, technologies, and slick modern styling. Every Waffle shoe honours this legacy, designed to provide the ever-appreciated traction performance that lies at the heart of the Nike brand.

Nike have been designing, creating and collaborating on sport and street legends since 1964 – everyone wants a piece of the Swoosh. Their signature logo and "Just Do It" tagline can be seen on clothes, sneakers, boots, and accessories the world over, from football stadiums and basketball arenas to street hangouts and music festivals. With influential technology like Nike Air and style icons such as the classic Swoosh Hoodie, they’ve been setting trends and making waves since forever.

Whether you’re sitting back or stepping out, Nike offer a huge range of comfort and performance designs fit for every occasion.