Nike Kids Air Max 270 - White/Pure Violet - Black - Metallic Silver

Nike have been designing, creating and collaborating on sport and street legends since 1964 – everyone wants a piece of the Swoosh. Their signature logo and "Just Do It" tagline can be seen on clothes, sneakers, boots, and accessories the world over, from football stadiums and basketball arenas to street hangouts and music festivals. With influential technology like Nike Air and style icons such as the classic Swoosh Hoodie, they’ve been setting trends and making waves since forever.

Whether you’re sitting back or stepping out, Nike offer a huge range of comfort and performance designs fit for every occasion.

First released in 1987, the Nike Air Max premiered some specific innovations that would later pop up again and again. Designed by the up-and-coming Tinker Hatfield, who had only been with Nike since ’85, the original AM was looking to push boundaries with brand-new Max Air cushioning and an architecturally inspired design. On top of new, ultra-soft Air cushioning, the iconic visible Air midsole would draw the eye and show off the tech in style. A few questioning voices believed that Tinker had gone too far, but the result speaks for itself – incredible comfort and a legacy of layered designs that lives on.