NBA x Nike Sportswear Air Force 1 07 Lv8

White/Bright Crimson/Black

Nike have been designing, creating and collaborating on sport and street legends since 1964 – everyone wants a piece of the Swoosh. Their signature logo and "Just Do It" tagline can be seen on clothes, sneakers, boots, and accessories the world over, from football stadiums and basketball arenas to street hangouts and music festivals. With influential technology like Nike Air and style icons such as the classic Swoosh Hoodie, they’ve been setting trends and making waves since forever.

Whether you’re sitting back or stepping out, Nike offer a huge range of comfort and performance designs fit for every occasion.

Air in a box. That was the tagline for the Air Force One, introducing the on-court world to Air cushioning technology and forever changing the industry. In the early 80s, having made waves with some of the Swoosh’s most innovative running spikes, Nike designer Bruce Kilgore was tasked to create his first basketball sneaker with the brand, bringing with him a team of experts and engineers and laying the foundations for what would become an unexpected phenomenon. The resulting streetwear icon showcased revolutionary comfort and performance in one package, over a grippy circular sole that was ideal for the court.

Instantly popular with both players and enthusiasts alike on release in 1982, in the following years the original Air Force One would be reissued and rereleased in quick succession to keep up with demand, accompanied by Low and Mid variations and becoming explosively sought-after. Soon, it was a fashion trend as much as a shoe, with consumers filling the AF1-shaped voids in their wardrobes with customised pairs when the latest colourway sold out.