Founded by William J. Riley in 1906, New Balance started small, producing highly flexible, three-point arch supports for those that suffered discomfort wearing shoes, all inspired by the daily balancing acts performed by Williams’ own backyard chickens as they nimbly navigated the coop. Chasing supportive, innovative comfort from the moment it was born over a century ago, New Balance would become a sporting shoe manufacturer of import among both athletes and basketballers, loved for its specialist footwear.
Rolling on to 1972, under new owner Jim Davis, New Balance foresaw a shift in the market. Hoping to ride the wave of casual style and streetwear, they began a push for leisure time products and comfy, all-day pieces that would eventually be sought-after from coast to coast and beyond, all renowned for their quality and comfort. From retro-inspired icons such as the 327 and 420 to the newer Fresh Foam cushioning technology pieces of today, New Balance has never stopped developing and has a deep collection of classic leather and suede silhouettes that will always look and feel superb.
New Balance Womens 327
Embrace 70’s heritage with the New Balance Womens 327, a classic angular runner design that’s been updated with new colours and modern materials, boasting breathable mesh panelling and NB details.
The New Balance Womens 327 in Sea Salt is designed to provide superb comfort and casual looks, based on the classic 70’s original, this street-friendly runner packs serious NB heritage and design in new colours. This blend of performance and style is ideal for your everyday adventures. Suede and mesh materials offer durability and all-day breathable comfort, with retro features and oversized NB logo and N overlay on the side. Underfoot, a soft midsole and reliable rubber outsole keep you on your feet in bold, angular style.
The New Balance Womens 327 in Sea Salt is designed to provide superb comfort and casual looks, based on the classic 70’s original, this street-friendly runner packs serious NB heritage and design in new colours. This blend of performance and style is ideal for your everyday adventures. Suede and mesh materials offer durability and all-day breathable comfort, with retro features and oversized NB logo and N overlay on the side. Underfoot, a soft midsole and reliable rubber outsole keep you on your feet in bold, angular style.
New Balance
Features
• Flared midsole
• Synthetic upper featuring exaggerated fang design inspired by 320, 355, and Supercomp
• Oversized N branding
• Medial linear ‘New Balance’ text branding
• Lugged outsole inspired by 355 trail running shoe
• Rubber heel wrap inspired by 320, 355, and Supercomp
• Retro inspired nylon tongue
• Split eyerow
Additional Information
- Quick Ref: 268195
- Man. Ref: WS327EO
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