What is Nike Partner Club?

The Nike Partner Club (NPC) programme is a collaboration between Nike, The FA, and Pro:Direct, designed to support grassroots football clubs across the UK. This initiative helps clubs grow within their communities by attracting new players, engaging volunteers, and securing sponsorship opportunities.

With a mission to elevate grassroots football standards, the NPC programme already supports hundreds of clubs, offering exclusive benefits.

Those Benefits Include:

£100 per team to support club development

10 FA Charter standard footballs provided annually

Exclusive events held at St George’s Park

Funding assistance for coaching qualifications

Dedicated NPC club website

On top of those benefits, partnering with Pro:Direct will also unlock the following:
  • Discount on Nike product.
  • Gift of Kit (GOK) allowance to kick off partnership.
  • By joining Pro:Direct Clubhouse, your club, players, fans and community can access unique opportunities, discounts and rebates every time they shop.
  • Access to Club Connect - Harness your community and generate unlimited revenue and rebate.
  • Priority on personalisation services.
  • Dedicated Account Manager.
  • Stock assurance through forecasts.
  • Exclusive online Club Shop.
  • Bonus perks like sponsorship opportunities and Premier League tickets.
  • Expert support to help your club thrive.
Requirements
  • Minimum of 25 teams (200+ players).
  • Dedicated Kit Man.
  • The club must participate a league competition sanctioned by the FA.
By joining Club Connect, your community will also gain access to:

10% off first and future orders

12 months FREE premier delivery

Kickback points to redeem across match kits, training wear and equipment

One-month FREE Coerver Online Coaching