Creative: Pro:Direct / Photography: Pro:Direct / Words: Pro:Direct
Adidas Icons Collection 2023
A throwback collection of pure 90s football nostalgia
New for 2023, adidas present the latest Football Icons Collection infused with gloriously throwback 90s nostalgia. Tapping into the culture of years past to deliver a retro replica collection that perfectly blends current streetwear trends and football.
The latest range features 90s inspired jerseys, track tops, GK shirts and football shorts for some of the world’s leading clubs – incl. Ajax, Arsenal, Boca Juniors, Flamengo, FC Bayern, Juventus, Manchester United, Real Madrid and River Plate – as well as one of the most recent members of the adidas family of National Team Federations: multi-world cup winner Italy.
Inspired by a nineties football era that enthralled a generation and defined style both on and off the pitch, the range dives into some of each team’s most memorable football moments from the period while unlocking retro stylish looks that blur the lines between football performance and streetwear culture.