Creative: Pro:Direct / Photography: Pro:Direct / Words: Pro:Direct
Adidas Icons Collection 2023
A throwback collection of pure 90s football nostalgia
New for 2023, adidas present the latest Football Icons Collection infused with gloriously throwback 90s nostalgia. Tapping into the culture of years past to deliver a retro replica collection that perfectly blends current streetwear trends and football.
The latest range features 90s inspired jerseys, track tops, GK shirts and football shorts for some of the world’s leading clubs – incl. Ajax, Arsenal, Boca Juniors, Flamengo, FC Bayern, Juventus, Manchester United, Real Madrid and River Plate – as well as one of the most recent members of the adidas family of National Team Federations: multi-world cup winner Italy.
Inspired by a nineties football era that enthralled a generation and defined style both on and off the pitch, the range dives into some of each team’s most memorable football moments from the period while unlocking retro stylish looks that blur the lines between football performance and streetwear culture.
A nod to the iconic ‘adidas Equipment’ era , the football icons collection revives past classics and reimagines what some clubs might have looked like in the early 90’s had they worn The Three Stripes. Centralised branding, glossy finishing and laid-back, loose fits find the balance between instantly-iconic and immediately wearable.
Italy Icon Collection
The 1990s kicked off with football's biggest tournament on Italian soil. This Italy jersey celebrates the decade the beautiful game turned up the volume with adidas Equipment-style details. From its centrally placed, '90s-style badge to its bold 3-Stripes and loose fit, the shirt is every inch an icon.
Ajax Icon Collection
Classic club colours meet iconic adidas style. A throwback to the larger-than-life adidas Equipment era, this football jersey boasts all the hallmarks. From that central club badge to those in-your-face 3-Stripes on the sides, it's a look that many fans recall with affection.
Arsenal Icon Collection
Cup double glory and bold adidas heritage come together in this Arsenal icon football jersey. From that central team badge to the Equipment-style 3-Stripes on the sides, this top radiates early '90s style.
Boca Juniors Icon Collection
This jersey rekindles a classic football era with those signature diagonal 3-Stripes on the sides. It even feels the part, thanks to its soft fabric and loose, laid-back fit. A woven team badge on the chest adds the perfect finish to celebrate an iconic '90s look.
CR Flamengo Icon Collection
CR Flamengo DNA wrapped in adidas Equipment style. This football jersey rekindles a classic early '90s look with oversized 3-Stripes on the sides, a centrally placed team badge and an adidas Badge of Sport at the base of its signature collar.
FC Bayern Icon Collection
A blast from their past. This FC Bayern football jersey borrows its bold colours from the away shirts the club's players pulled on during the mid '90s. Those large diagonal 3-Stripes on either side and the central adidas Badge of Sport and team crest embody a true reflection of adidas Equipment style.
Juventus Icon Collection
Show off some '90s vibes. Everything about this Juventus jersey shouts "football classic." Flashing diagonal 3-Stripes on the sides and a centrally positioned adidas Badge of Sport and team crest, it takes its lead from larger-than-life adidas Equipment gear.
Real Madrid Icon Collection
Real Madrid narrowly missed out on the adidas Equipment era. So this football jersey reimagines what the team could've looked like in the mid '90s. Those large, diagonal 3-Stripes and that central team badge catch the eye.
River Plate Icon Collection
River Plate's colours and adidas Equipment style come together in this football jersey. From those large 3-Stripes on the sides to the centrally placed team crest and adidas Badge of Sport, there's no mistaking those early '90s influences.
Manchester United Icon Collection
Reimagining what Manchester United would've looked like in iconic adidas Equipment gear. This jersey combines modern details with a classic look, including an adidas Badge of Sport at the base of the collar, a central team crest and large diagonal 3-Stripes on the sides. It's sure to stoke memories for fans of a certain vintage. For others, it will be a whole new football experience.