Creative: Pro:Direct / Photography: Pro:Direct / Words: Pro:Direct

The PUMA King series has done it all and won it all, it’s a true footballing icon rich in heritage, but football and innovation within the game has progressed at a rapid rate. So when PUMA told us they were bring the King back to elite pitches, back where it belongs, we were keen to see how that would shape up. The answer? Beautifully.

Respecting and embracing the DNA of the what made this boot so iconic whilst simultaneously upgrading it to meet the demands of modern day football on the elite stage is one incredibly difficult challenge, but PUMA have nailed it. We welcome the young king to the throne in a stunning design with a whole host of new technologies.