One of the most recognisable logos on the planet, Nike’s famous Swoosh can be seen on every type of sportswear, but did you know that they started in running?
Blue Ribbon Sports, as they were originally known, began as an importer, offering Onitsuka Tiger running shoes to American athletes in the 1960s. In 1972, they created the first Nike-branded shoe, and the rest, as they say, is history.
As seen on the feet of sports stars and enthusiastic amateurs alike, today Nike continue their mission to “bring inspiration and innovation to every athlete in the world”. And remember: if you have a body, you’re an athlete.
While their spikes have won countless medals, they’re best known for their record-breaking speed range, including the pioneering Alphafly and the legendary Pegasus.
