Where others follow, HOKA lead. Originally intending to improve downhill traction and stability, HOKA discovered a formula for success across any terrain that has been replicated across many other brands. It also made this relative newcomer a big hitter in the running shoe market.
Start with a supremely cushioned midsole, offering marshmallow softness, shock absorption, comfort, and support at varying levels across the range. Then apply the Meta-Rocker. Designed to drive runners forward, this shaped underfoot geometry complements the natural gait cycle – by curving the shoe at the toe and heel, it ensures a smooth transition from impact to toe off. Lastly, the Active Foot Frame functions like a bucket seat in a car, cradling the heel and offering a secure feel across the foot.
The first thing you notice picking up a HOKA is how light they feel: despite the deep cushioned midsole, they have an almost weightless build. Combine that featherlight feel with the propulsive foam and forward geometry, and you get a sensation of pure speed. As HOKA would say, “Time to Fly”.
