Featured
Marathon Essentials
Shop by Speciality
2026 TCS New Balance London Marathon Range
Get ready to race in style with the official 2026 TCS London Marathon collection from New Balance
Shop the collection
Pro:Direct Running
Early light. Fresh air. Empty roads calling your name. This is where it begins. The noise drops away and you find that steady click into rhythm. Running Obsessed isn't a slogan for us, it's the way we live. The shoe chat, the route debates, the "just one more mile" logic, the post-run scroll for what's next.
Whether you're buying your first pair of running shoes, stepping up into a proper rotation, or hunting a marathon PB, Pro:Direct Running is built to meet you where you are. Men's running shoes and women's running shoes, daily trainers and race-day hitters, road, track and trail. The point is simple: the right feel underfoot makes running easier to come back to, and more fun when you're pushing it.
We're Running Obsessed about the details that actually change the run. The reliable workhorses like Nike Pegasus and Nike Vomero. The fast stuff when you want to turn the screw, like Nike Vaporfly and Nike Alphafly. The modern all-rounders that make everyday miles feel lighter, like ASICS Novablast and the long-run favourites like ASICS Superblast. And when you want that sharp, uptempo snap from adidas, there's adidas Evo SL, plus race-day extremes like adidas Pro Evo. Big brands, proper choices, no noise.
Same energy with kit. Men's running clothing and women's running clothing that works when the weather flips and the pace changes, from men's running tops and women's running tops to men's running shorts and women's running shorts you'll actually reach for midweek. Then the stuff that quietly makes life easier: running socks that don't rub, running watches that keep you honest, running headphones that hold the vibe, and the rest of your running accessories for long runs, commutes, and race mornings.
Brands matter because fit and feel matter. That's why we keep the shelves stacked with the names runners trust, and the models runners talk about: Nike running shoes, adidas running shoes, HOKA running shoes, ASICS running shoes, New Balance running shoes, Saucony running shoes, On running shoes, PUMA running shoes, and Altra running shoes. The classics, the new drops, and the sleepers that end up becoming your "don't touch, that's my good pair" shoe.
Running Obsessed, start to finish. Scroll the latest, dig into the running sale when you want value, or just browse and build a setup that makes you want to lace up tomorrow. Your run starts here, but it doesn't end at the checkout.