On Cloudsurfer First Look

Closer Look
There is only one place to start with the Cloudsurfer, that brand new midsole concept. Looking like a series of dominoes falling, the CloudTec Phase system features clouds designed to collapse, much like the aforementioned dominoes, each in turn, for a landing, and transition like you have never felt before.

The transition is the part of your stride between landing and taking off again, and as the pods compress, they lead your foot through this period for a super smooth ride. The design of the pods was started by human intuition but completed by using computer optimised FEA engineering for the perfect sensation of cushioning and forward momentum.

The shoe uses Helion super foam, like most of On’s top end shoes, but unlike the rest of their range it does not feature a speedboard. This provides a softer feel, and a lighter weight, and helps On use fewer separate components in the build as part of their push to a more sustainable construction.

With a total recycled content of 30%, including 100% of the polyester, support zones made from recycled yarns instead of traditional plastic overlays, a dope dye technique for the upper that uses 90% less water per shoe, and a carbon emission saving of 12%, the Cloudsurfer is significantly more sustainable than traditionally manufactured runners.