Pro-Direct Sport Privacy Policy

UPDATED 26-11-2024

Pro-Direct Sport are committed to protecting any personal information that you provide to us. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal information. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.

WHO WE ARE

This Website is owned and operated by the Pro-Direct Sport Limited a company registered in England and Wales with company number 04245687 (“we”, “us”, “our” and “Pro-Direct Sport”).

Pro : Direct Soccer, Pro : Direct Academy, Pro : Direct Basketball, Pro : Direct Cricket, Pro : Direct Rugby, Pro : Direct Running, Pro : Direct Select, Pro : Direct Tennis, are all websites owned and operated by Pro-Direct Sport Limited.

We collect, use and are responsible for certain personal information about you as a “controller” and when we do so we are responsible for that personal information for the purposes of UK data protection laws. In the UK, Pro-Direct Sport Limited is registered as a data controller with the Office of the Information Commissioner under reference ZA302607.

If you are located in the European Economic Area (EEA), we are also subject to the EU General Data Protection Regulation (EU GDPR) and other local laws in relation to products we offer to individuals in the EEA.

If you have any questions about this privacy policy or our processing of your personal data our Data Protection Officer (DPO) can be contacted by email at dpo@prodirectsport.net.

HOW TO CONTACT US

Email: dpo@prodirectsport.net Address: Torre House, Shaldon Road, Newton Abbot, Devon, TQ12 4PQ, United Kingdom

Individuals in the EEA

Individuals within the EEA can contact us directly (see above) or contact our Pro-Direct Sport group representative within the EEA at: dpo@prodirectsport.net

HOW YOUR PERSONAL DATA IS COLLECTED

We collect personal information about you in the following ways:

  • Through direct interactions, such as:
    • when you place an order
    • when you register for an account with us either on our website, or on our app
    • when you complete a contact form on our website
    • when you contact us either in writing or over the phone, with a query to request further information
    • when you complete a survey
  • Indirectly, such as:
    • your browsing activity while on our website or app (see “Cookies” below)
  • Through third parties or publicly available sources, such as:
    • address information from third party address checking providers
    • promotional agencies
    • sports associations, such as Park Run, in relation to joint initiatives that we may run from time to time
Please note that if you do not provide certain personal data to us, for example when required as part of the order process, we may not be able to provide products or information to you.

PERSONAL INFORMATION WE COLLECT

The personal information we collect about you depends on the purpose for which you engage with us. This information includes the following:

Identity Information - this includes full name, username or similar identifier, marital status, title, date of birth and gender.

Contact Information - address, email address and telephone numbers.

Financial Information – this includes bank account and payment card details.

Technical Information - internet protocol (IP) address, browser type and version, time zone setting and geographical location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website or our app including, where the data is available, information about the identity of the owner of fixed IP addresses.

Profile Information - this includes your username and password, orders made by you, your interests and preferences.

Usage Information - information about how you use our website, app and products.

Marketing and Communications Information - this includes your preferences in receiving marketing from us and our third parties and your communication preferences.

A number of these types of personal information are required to provide our products to you or to respond to queries you have raised with us. If you do not provide personal information we ask for, it may delay or prevent us from responding or providing products to you.

We do not routinely collect any Special Categories of Personal Data (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. Nor do we collect any information about criminal conviction and offences.

We may also collect and use Aggregated Data such as statistical data. Aggregated Data may be derived from your personal data but is not considered personal data in law as it does not include information that can directly or indirectly identify you. For example, we may aggregate your Usage Information to calculate the percentage of users accessing a specific website feature.

CHILDREN'S PRIVACY

The website and our app are not intended for use by children. We will not knowingly collect personal information from them.

If you have reason to believe we may have accidentally received personal information from a child, please contact us using the contact details set out above.

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

Under data protection law, we can only use your personal data if we have a lawful basis for doing so, which includes:

  • Contract: where our use of your personal data is necessary to perform a contract we have with you, or because you have asked us to take specific steps before entering into a contract.
  • Legitimate interests: where our use of your personal data is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your privacy rights and freedoms which override our legitimate interests). These legitimate interests can include business interests, individual interests or broader societal benefits.
  • Legal obligation: where you have given us clear consent for us to process your personal data for a specific purpose.
  • Consent: where you have given us clear consent for us to process your personal data for a specific purpose.
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.

Purpose/Activity Type of data/information Our legal basis for processing including basis of legitimate interest
To register you as a new customer (a) Identity
(b) Contact
(c) Financial		 Performance of a contract with you
To deliver products to you, including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us		 (a) Identity
(b) Contact
(c) Financial
(d) Profile
(e) Marketing and Communications		 (a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include:
(a) Notifying you about changes to our products, terms or privacy policy
(b) Asking you to leave a review or take a survey		 (a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications		 (a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products)
To enable you to complete a survey or provide us with feedback (a) Identity
(b) Order/Contact
(c) Profile
(d) Usage
(e) Marketing and Communications		 (a) Necessary for our legitimate interests (to study how customers use our products, to develop them and grow our business)
To administer and protect our business, this website and our app (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity
(b) Contact
(c) Technical
(d) Usage		 (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To deliver relevant website and app content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical		 (a) Necessary for our legitimate interests (to study how customers use our products, to develop them, to promote and grow our business and to inform our marketing strategy)
OR
(b) Consent, where we rely on your consent to send marketing materials to you
To use data analytics to improve our website, app, products, marketing, customer relationships and experiences (a) Technical
(b) Usage		 (a) Necessary for our legitimate interests (to define types of customers for our products, to keep our website and app updated and relevant, to develop our business and to inform our marketing strategy)
OR
(b) Consent, where you have consented to us using analytics cookies or similar tracking technologies
To make suggestions and recommendations to you about products that may be of interest to you (a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications 		Necessary for our legitimate interests (to develop our products and grow our business)

SHARING YOUR INFORMATION TO THIRD PARTIES

We may share your personal information with carefully selected third party service providers and other organisations who provide us with support services or that help us deliver or market our products. We provide these third-party service providers or organisations with such information as they may need to allow them to perform their functions and ensure that they are subject to appropriate contractual obligations.

We may share your personal data as follows:

  • All categories of personal data that we hold or collect directly via our websites or app - with our IT service providers, including our website hosting and sign in functionality providers, as well as third parties we engage to make our app available to you.
  • Financial Information – with our payment service providers, for the purposes of processing payments made by you and also for fraud prevention.
  • Identity, Contact and Order Information with:
    • Nike and Adidas and other similar partners from time to time, when orders are placed for items that are fulfilled directly by one of these partners. We also share Identity and Contact Information with Nike for the purpose of Connected Memberships.
    • Third parties that we engage to help us manage our customer relationships and run our business, including our refer a friend programme, customer service emails and live chats.
    • Delivery and parcel tracking service providers such as DPD, Royal Mail, DHL, FedEx, UPS and Metapack.
    • Providers such DotDigital, to improve your shopping experience (we specifically share details or products within your shopping cart with DotDigital).
In addition we may disclose your personal data:

  • To law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.
  • To our accountants and legal advisors, for the purposes of administering our business, protecting our legal rights and defending any claims that may be brought against us.
  • To third parties to whom we may choose to dispose, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. Where we share information with prospective purchasers of some or all of our business, information will usually be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

COOKIES

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse essential cookies please note that some parts of this website may become inaccessible or not function properly.

Where a cookie is not essential we will always ask for your consent before using the cookie to collect information about you and refusing these cookies will not affect how this website functions.

We also collect Technical Information from third parties with whom we advertise such as Facebook, Google, YouTube and Instagram, when they provide us with statistical reports on the engagement that our non-targeted advertising receives via their sites. For more information about the cookies we use, please see our Cookie Policy.

MARKETING

You will receive marking communications from us if you have requested to receive them, or if we are permitted to rely on legitimate interests to send these communications because you have previous purchased similar goods and services from us and haven’t opted out of receiving marketing communications. We may do this by post and email.

You always have the right to opt out of receiving further marketing communications by:

  • Contacting us using the contact details set out above
    • OR
  • Using the “unsubscribe” link in emails
We may ask you to confirm or update your marketing preferences if there are changes in the law, regulation, or the structure of our business.

Please note that we may also send you other communications in relation to your purchase of products or in order to respond to queries you have raised, such communications are service communications and are not a form of marketing.

KEEPING YOUR PERSONAL INFORMATION SECURE

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

HOW LONG WE WILL KEEP YOUR PERSONAL DATA FOR

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Please contact us using the details at the start of this privacy policy if you have any queries about the specific retention periods that apply to your personal information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you), for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

YOUR RIGHTS

Under the UK GDPR and EU GDPR you have a number of important rights free of charge. In summary, those include rights to:

  • Withdraw your consent to us processing your personal data, where we are relying on your consent to do this
  • Access to your personal information (and to certain other supplementary information that this privacy policy is designed to address)
  • Require us to correct any mistakes in your information which we hold
  • Require the erasure of personal information concerning you in certain situations
  • Receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • Object at any time to processing of personal information concerning you for direct marketing
  • Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • Object in certain other situations to our continued processing of your personal information
  • Otherwise restrict our processing of your personal information in certain circumstances
For further information on each of those rights in the UK, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights.

If you would like to exercise any of those rights, please:
  • Get in touch, for example via our website contact form or by using the contact details at the start of the this privacy policy
  • Let us have enough information to identify you e.g. user name and sign up details
  • If requested, let us have proof of your identity and address
  • Let us know the information to which your request relates, including any account or reference numbers, if you have them.

HOW TO COMPLAIN

We hope that our DPO can resolve any query or concern you raise about our use of your information in the first instance. You can feel free to contact us using the contact details set out at the start of this privacy policy.

You do however have the right to lodge a complaint with the Information Commissioner’s Office or any relevant EU data protection supervisory authority. The Information Commissioner’s Office may be contacted at https://ico.org.uk/make-a-complaint or telephone: 0303 123 1113.

CHANGES TO OUR PRIVACY POLICY

This privacy policy was last updated in November 2024. We keep our privacy policy under regular review to make sure it is up to date and accurate. If we change our privacy policy from time to time, we will post the details of any changes here. We may also take reasonable steps to notify you if such changes affect how your personal data is processed.