Puma Easy Rider Vintage

Black/White

In both competition and fashion arenas, German giants PUMA have developed a sporting and streetwear heritage fit to rival anyone. Since their founding in 1948, they’ve innovated in athletics, football, basketball, golf, tennis, running, and more, adding whole rosters of professional players and artist collaborations to their docket and building a substantial collection of performance and comfort materials that they can tune with ease.

PUMA’s landmark expansion from sport shoes to apparel happened in the late 60s, and soon their signature logo would be visible on both team and street threads, combining the classic PUMA Formstrip with modern casual clothing design. The streetwear cat was out of the bag, and what would follow was a storm of lifestyle and running shoes with comfort technologies, from the b-ball-inspired Clyde to the easy-going Rider series. When you see the iconic Cat, you can be sure of efficient, comfy construction and slick, sporty style worthy of the heritage.

From Sergio Tacchini tracksuits and adidas Sambas to Weekend Offender parkas and Umbro bucket hats, our Terrace Culture collection features the retro icons you know and love alongside more modern interpretations of the Casuals style.

Terrace culture has its origins in the overseas adventures of British football fans in the late 70s and early 80s, with fashion-conscious supporters bringing some of the best gear they encountered on European away days back to the UK. Combining the classiest tops and trainers from abroad with staples from closer to home, they created a look that’s persisted through the decades and spread across the world.

With roots in Liverpool, Manchester, Leeds, and London and regional variations around the country, there’s a vast mixture of influences at play in terrace culture. As you’d expect from a scene that emerged out of club football, it’s competitive by nature. That means no hard and fast rules as to what goes with what – the only aim is to look sharper than anyone else.