On Womens Cloudflyer 5

Black/White

Set up in Switzerland in 2010 with a mission to create the perfect running sensation, On bring with them an immediately recognisable signature technology. You'll see it in the sole of any On footwear: their distinctive CloudTec cushioning, a series of visible cloud arches underfoot that compress for a supremely soft ride and responsive performance. The revolutionary design made its debut in the CloudRacer, the first On shoe to be released in 2012, and since then they’ve been producing high-tech hit after hit, including several lifestyle shoes with incredible comfort potential. Creators of a truly unique shoe experience, these Swiss experts also bring a modern look with slick, techy style on their breathable uppers, made using the highest quality materials and designed for the ultimate in fit, comfort, and performance.

Set up in Switzerland in 2010 with a mission to create the perfect running sensation, On bring an immediately recognisable concept to the market.
Their distinctive CloudTec cushioning – the series of visible “clouds” underfoot that compress both horizontally and vertically during impact – provides the holy grail of running shoes: a cushioned landing and a firm, explosive take-off.
Above the clouds sits the other key component of On’s success, the Speedboard. Flexing and unflexing as you transition from strike to take-off, the liquid-injected plate works with CloudTec to maximise energy efficiency, giving a truly unique running experience that feels great and reduces muscle fatigue.
It’s scientifically proven too: in a 2011 study, the Swiss Federal Institute of Technology demonstrated that runners wearing On had significantly lower pulse rates and lower blood lactate levels. Take the plunge, you might not go back.

These shoes feature a well-balanced and reliable level of cushioning, designed to provide optimal comfort and support for your runs or everyday activities. With their regular cushioning, these shoes strike a perfect balance between responsiveness and cushioned impact absorption. They offer enough padding to protect your feet from impact forces, while still maintaining a lightweight and responsive feel. Whether you're going for a run, hitting the gym, or simply going about your day, these shoes deliver the right amount of cushioning to keep you comfortable and at ease. Enjoy a smooth and comfortable stride with these reliably cushioned shoes.