Founded by William J. Riley in 1906, New Balance started small, producing highly flexible, three-point arch supports for those that suffered discomfort wearing shoes, all inspired by the daily balancing acts performed by Williams’ own backyard chickens as they nimbly navigated the coop. Chasing supportive, innovative comfort from the moment it was born over a century ago, New Balance would become a sporting shoe manufacturer of import among both athletes and basketballers, loved for its specialist footwear.
Rolling on to 1972, under new owner Jim Davis, New Balance foresaw a shift in the market. Hoping to ride the wave of casual style and streetwear, they began a push for leisure time products and comfy, all-day pieces that would eventually be sought-after from coast to coast and beyond, all renowned for their quality and comfort. From retro-inspired icons such as the 327 and 420 to the newer Fresh Foam cushioning technology pieces of today, New Balance has never stopped developing and has a deep collection of classic leather and suede silhouettes that will always look and feel superb.
New Balance Older Kids 327 (GS)
Step to the streets in an icon with the New Balance Older Kids’ 327 (GS) in Phantom, a classic runner-inspired design that brings new details and modern materials, boasting cool colour and NB branding.
The New Balance Older Kids’ 327 (GS) is designed to provide superb comfort and combined casual-retro looks, based on New Balance's classic 70s runner catalogue. This kid-tuned all-day shoe packs serious NB heritage, classic design and cool new colourways. Suede and mesh materials offer durability and breathable comfort, with signature features, oversized NB logo and N overlay on the side. Underfoot, a soft midsole and reliable rubber outsole keep you on your feet, with lugged design extending up the heel in distinctive style.
The New Balance Older Kids’ 327 (GS) is designed to provide superb comfort and combined casual-retro looks, based on New Balance's classic 70s runner catalogue. This kid-tuned all-day shoe packs serious NB heritage, classic design and cool new colourways. Suede and mesh materials offer durability and breathable comfort, with signature features, oversized NB logo and N overlay on the side. Underfoot, a soft midsole and reliable rubber outsole keep you on your feet, with lugged design extending up the heel in distinctive style.
New Balance
327
Armed with their extensive back catalogue of heritage classics, in 2020 New Balance took on the challenge of crafting “The Ultimate Leisure Shoe”, turning to their 70s archives in particular for inspiration. Manchester designer Charlotte Lee was given this daunting task, and she set about mixing elements from some of their most iconic runners such as the 320, 355, and SuperComp. Taking NB’s running heritage in the direction of comfort and relaxation, the resulting 327 brings signature New Balance details and modifies the 70s aesthetic of its forebears, fusing the original style with contemporary lines and textile elements. Resplendent with collaborations and famous fans, the past and future of the 327 look bright indeed.
New Balance 327
Since its release in 2020, the New Balance 327 has quickly gained popularity in the fashion world, becoming a go-to sneaker for those looking for a blend of retro style and contemporary flair. The design concept itself draws from the original running styles of the New Balance 320 and the Super Comp, shoes that came out in the late 70s. The oversized "N" logo on the side and an exaggerated rubber outsole that extends up the heel makes it one of New Balance’s most recognisable shoes. The 327’s design allows it to be easily paired with a wide range of outfits, from casual streetwear to more dressed-up looks.
Features
• Older Kids size
• Flared midsole
• Synthetic upper featuring exaggerated fang design inspired by 320, 355, and Supercomp
• Oversized N branding
• Medial linear ‘New Balance’ text branding
• Lugged outsole inspired by 355 trail running shoe
• Rubber heel wrap inspired by 320, 355, and Supercomp
• Retro inspired nylon tongue
• Split eyerow
• Lace-up closure for a secure fit
Additional Information
- Quick Ref: 1012498
- Man. Ref: GS327BMP
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