On Rotation: New Balance 2002R

Blending performance running with luxury appeal, the New Balance 2002R now takes our serious attention as a minimalist retro runner perfect for sports inspired style. 

Originally released in 2010 to then underwhelming fanfare, the 2002 was at the time the pinnace of premium luxury performance for New Balance. Cushioning and construction were key, but this pushed the 2002 way ahead of the rest of the NB roster from that era. It took a re-release in 2020 as the 2002R to find a new level of attention which has now resulted in gaining fans daily, thanks to a revised sole construction and considered collection of colourway drops.

Now, the 2002R is a firm favourite for our rotation, with the minimalist versatility providing exactly the style that sneaker heads love most for dressing up and keeping casual. All the more reason to add a pair to your rotation, if you haven't already.

Shop the New Balance 2002R at Pro Direct Lifestylend you're looking at a winning addition to your rotation.