Back in 1984, an ambitious young American by the name of Michael Jordan promised to revolutionise basketball, and Nike took notice, looking to create a footwear revolution of their own. The resulting Air Jordan 1 was the start of a brand that would storm the basketball and streetwear world, appreciated and sought-after everywhere.
Now an established fashion phenomenon, Jordan’s iconic “Jumpman” logo is proudly displayed on a huge selection of slick streetwear pieces, from the enduring Air Jordan sneaker range to clothing and accessories that combine performance, comfort, and style. Leading the conversation in both design and influence, Jordan continues to innovate with new technologies, reaching out to new fans from every generation.
