English Schools’ Athletic Association x Pro:Direct Running
English Schools’ Athletic Association x Pro:Direct Running
English Schools' Athletic Association
The English Schools' Athletic Association, better known as ESAA, has been part of the athletics calendar since 1925 and will celebrate its 100-year anniversary in 2025.
Run by volunteers, the ESAA plays a huge role in developing young athletes across the country, creating competitive opportunities in cross country, track and field, combined events and race walking. Its events give athletes the chance to compete at regional, national and international level, while following one of the most respected pathways in the sport.
A new partnership with Pro:Direct Running
As part of the new three-year partnership, Pro:Direct Running will become the ESAA's merchandising partner at its Championships, offering a range of souvenir clothing and sports footwear at events.
Pro:Direct Running will also provide athletes selected to represent the ESAA with a bespoke international kit, designed for one of the biggest moments in a young athlete's career.
Paul Allison, Chairman of the English Schools' Athletic Association, said:
"We are pleased to be working with such a prestigious company, and know our athletes, when tasting their first experience of international representation, will be proud to wear the unique kit that we are able to develop in partnership with Pro:Direct Running."
Pro:Direct Running
Established in sports retail in 1981, Pro:Direct Running is built around a simple idea: helping athletes perform at their best. From elite competition to everyday training, we are obsessed with innovation, guidance and the products that make a difference.
You can shop the latest running shoes, apparel and equipment through our website and app.
On the new partnership, Pro:Direct Running said:
"We are thrilled to partner with the English Schools' Athletic Association for the next three years, especially during their centenary year in 2025. We look forward to celebrating the history of English athletes who have followed the ESAA pathway on their way to the very top of the sport. We share the same belief in supporting youth sport through commitment, opportunity and ambition, and we are proud to help bring the best guidance and products to the next generation of athletes."