PD:FC Manchester Launch Party

PD:FC Manchester Opens With Casemiro, Dalot & Toone Making Surprise Appearances In-Store

Manchester turned up for launch night.

For the PD:FC Manchester launch party, Pro:Direct brought invited guests into the new Arndale space for an evening of live conversation, music, and surprise in-store appearances from some of the city's biggest names in football.

With the room full and the crowd locked in, the night unfolded around the store's central stage as Casemiro, Diogo Dalot, and Ella Toone made appearances in front of guests, giving the launch the kind of football presence that changes the energy of a room instantly.

Around them, the space stayed busy. Guests moved across both floors, took in the product, caught up over drinks, and settled into a night that felt more like Manchester football culture in one room than a standard retail event.

That was the launch party at PD:FC. Players in-store. A crowd up close. Music on. Conversation flowing. The first big night in the new space, right in the heart of Manchester.