PD:FC Liverpool Opening Weekend Recap

PD:FC Liverpool is officially open, and opening weekend gave the new store exactly the kind of start you want.

Friday night set things off in the right way. Steven Gerrard officially opened the space, spent time with guests, signed memorabilia, revisited some of his most iconic boots on display, and joined Fenners for a live Bootroom episode for Lifejacket. It gave the launch a proper headline moment and put real football weight behind the opening.

Saturday was when the doors opened to the public, and the response was there from early on. Queues built outside the store, the first 100 goody bags went quickly, and scratchcards were handed out throughout the day, giving everyone through the doors the chance to win signed memorabilia, tickets and discounts. Outside, the Roll to Win game drew a crowd of its own, with people lining up for the chance to win extra prizes.

That was the story of the weekend. Friday brought the big opening moment. Saturday brought the turnout, the queues and the interaction. From first footfall to final scratchcard, PD:FC Liverpool got off to a flying start, with strong engagement across both days and a launch weekend that made its mark at Liverpool ONE.