PD:FC Liverpool

Pro:Direct Soccer is bringing PD:FC to Liverpool, with PD:FC Liverpool opening at Liverpool ONE on March 28th.

Located in the heart of the city, PD:FC Liverpool is a new retail space created for football consumers, from players preparing for the weekend to fans looking for the latest products and style in one place. Bringing together the newest football boots, training wear, matchday essentials and off-pitch clothing, the store has been designed around the needs of the modern football shopper.

At its core, PD:FC Liverpool is focused on giving players and customers access to the right product, in the right setting, backed by genuine football expertise. From new boot launches and performance training gear to football-inspired clothing designed for everyday wear, the store reflects the way the game continues to shape how football is played, watched and worn.

The opening of PD:FC Liverpool follows the launch of the first PD:FC concept store in Manchester and marks the next stage in Pro:Direct Soccer's physical retail expansion in the UK. It also builds on the brand's long-standing authority in football, creating a space that brings its online credibility into a physical retail environment.

With its location at Liverpool ONE, the store has been created for a city with one of the richest football identities in the game. Home to two of English football's most historic clubs, Liverpool and Everton, the city has produced generations of players, unforgettable matches and some of the sport's most recognisable figures. From legends of Anfield and Goodison Park to the players and fans carrying that passion forward today, football remains part of Liverpool's identity in a way few cities can match.

For players, PD:FC Liverpool offers access to the latest performance product. For customers more broadly, it delivers a more considered football retail experience, built around quality, relevance and a clear understanding of what matters most to the football consumer.

For Pro:Direct Soccer, Liverpool is a natural next step. It is one of the country's leading football cities, and PD:FC Liverpool has been designed to reflect that with a retail space shaped around the needs of today's player and customer.