Most Viewed Football Shirts 26/27
Most Viewed Football Shirts 26/27
The shirts getting the most attention at Pro:Direct Soccer... so far
The office has already picked its favourite football shirts of 2026/27. This list takes personal taste out of it and looks at what people have actually been viewing on site since 1st May.
There is a lot of red near the top, a few clubs you would expect and one team that somehow has two shirts in the top 10. Have a guess before you scroll. You are almost certainly not getting it.
We have combined views across replica, authentic, long-sleeve, kids' and women's versions of the same design. Each percentage shows that shirt's share of all views across the top 10.
No office vote. No arguments over collars. Just the numbers, and quite a lot of red.
Shop the latest 2026/27 football shirts
1. adidas Arsenal 26/27 Home Shirt
45.9% of all top-10 shirt views
This one is not even close. Arsenal's home shirt accounts for almost half of all the attention across the top 10, helped by replica, authentic, long-sleeve, kids' and champions versions all pulling views.
It is a recognisable Arsenal home shirt, and that clearly still carries plenty of weight. Arsenal doing well was predictable. The size of the lead was not.
2. adidas Scarborough Athletic 26/27 Home Shirt
9.2% of all top-10 shirt views
There it is. Unless you guessed Scarborough Athletic, which you did not.
This one comes with some context. Pro:Direct is Scarborough Athletic's kit supplier, so the shirt has had a stronger route into our audience than most clubs on the list. It is also based around an adidas teamwear template rather than a completely bespoke design.
Even with that context, second place is still impressive. A non-league home shirt sitting above Manchester United, Liverpool, Barcelona and Real Madrid is a proper result.
3. adidas Manchester United 26/27 Home Shirt
8.1% of all top-10 shirt views
Manchester United in red was always going to be somewhere near the top. United release a home shirt, supporters inspect every detail and opinions arrive before a player has even worn it.
Third place feels about right. It is familiar, clearly United and another red home shirt helping set the tone for the list.
4. adidas Liverpool 26/27 Home Shirt
7.5% of all top-10 shirt views
Liverpool's second season back with adidas is still pulling plenty of attention. The partnership returned last year, but the sight of the Three Stripes on a Liverpool home shirt clearly has not lost its appeal.
It is another fairly traditional red home shirt, which seems to be exactly what people are clicking on this season. Red shirt number four, for anyone keeping count.
5. Nike FC Barcelona 26/27 Home Shirt
6.5% of all top-10 shirt views
Barcelona shirts rarely need much help, especially when Lamine Yamal is the player wearing them.
The blurred stripe treatment gives this one something different, but it still looks unmistakably Barça. Fifth place keeps it firmly among the shirts getting the most attention so far.
6. adidas Real Madrid 26/27 Home Shirt
5.2% of all top-10 shirt views
Real Madrid's home shirt rarely needs a big story around it. White shirt, club crest and enough adidas detail to make the new season feel new.
Sixth may look low for Madrid, but this is still one of the most viewed new shirts on the site. The five above it have simply pulled more attention so far.
7. adidas Scarborough Athletic 26/27 Away Shirt
4.9% of all top-10 shirt views
Scarborough Athletic make the list again, with the away shirt pulling almost as much attention as Real Madrid's home kit.
Our role as kit supplier has helped put both shirts in front of more people, but getting two separate shirts into the top 10 is still impressive. One could be put down to a strong launch. Two means people kept looking.
8. Nike Paris Saint-Germain 26/27 Home Shirt
4.5% of all top-10 shirt views
PSG looking like PSG again appears to have gone down well.
The central stripe gives the shirt a more familiar feel than some recent home kits, and the numbers suggest people have noticed. Paris can save the stranger ideas for the away and third shirts.
9. adidas Arsenal 26/27 Goalkeeper Home Shirt
4.2% of all top-10 shirt views
Arsenal do not only lead the list. Their goalkeeper shirt also makes the top 10.
Keeper shirts normally sit outside the main home-shirt conversation, so this is one of the more interesting results. Arsenal interest is clearly stretching well beyond the first-choice outfield kit.
10. Nike Chelsea 26/27 Home Shirt
4.0% of all top-10 shirt views
Chelsea complete the list with a shirt helped by one very noticeable feature: there is no giant front sponsor covering it.
The cleaner look has clearly attracted attention, even if it only just makes the top 10. Somebody may eventually pay a lot of money to fill that space. For now, people seem happy looking at it without one.
What the numbers say so far
The clearest theme is red. Arsenal, Scarborough Athletic, Manchester United and Liverpool fill the first four places, while Barcelona and PSG keep the colour running further down the ranking.
For all the attention given to wild third kits and unusual colour combinations, familiar home shirts are doing most of the work. Nine of the 10 entries are home or goalkeeper home shirts, and there is not a third kit anywhere in sight yet.
Arsenal are miles ahead, adidas account for seven of the 10 shirts and Scarborough Athletic are the surprise package with two entries. Their position comes with the added context that Pro:Direct supplies the kit, but a home and away shirt both competing with Europe's biggest clubs is still worth noticing.
The list will change as more 2026/27 football shirts arrive, clubs begin wearing them and one good performance suddenly makes a shirt look better than it did on launch day. We will keep updating the rankings as the season develops.
