Brazil x Jordan. How High Can You Jump?
Brazil x Jordan. How High Can You Jump?
Some launches ask people to look. This one asked them to jump.
As part of the PD:FC Manchester opening weekend, Pro:Direct brought the Brazil x Jordan energy into Arndale with a simple challenge. Step up, jump, and see how high you can really get.
The setup did the job straight away. A full jump tower outside the store, people stopping, watching, backing themselves, then stepping in to have a go. Some came for the jersey. Some came for the challenge. Most wanted another attempt the second they saw where their first jump landed.
That was the fun of it. Quick run-ups. Loud reactions. A crowd building around every attempt. The kind of activation that works because it is easy to understand and hard to walk past.
The highest jumpers walked away with a shirt. Everyone else left with a number, a reaction from the crowd, and probably the feeling they should have got another go.
https://www.prodirectsport.com
I've spent most of my life playing football, with running filling the gaps when the pitches are waterlogged. Somewhere along the way, I've developed a bit of an obsession with football boots and running shoes. From fit and feel to the latest tech, I'm usually the person people ask about footwear. Just don't ask my teammates how often I change boots.
