Bootroom Barbers Liverpool.
Bootroom Barbers Liverpool.
Fresh trims. Fresh product. Two days only.
For two days at PD:FC Liverpool, Pro:Direct turned the store into Bootroom Barbers, an in-store pop-up that brought football culture and grooming into the same space, with free haircuts and beard trims available alongside selected adidas purchases.
Across Wednesday and Thursday, people came through LiverpoolONE for Predator EQT, adidas EQT apparel, and the Liverpool Bringback collection, then stayed for the chair.
It felt busy from the start. Product moving, conversations going, trims happening in the middle of the shop floor. Less transaction, more moment.
Then came the extra lift. James Garner stepped in and got involved, handing out fresh trims and giving the pop-up the sort of surprise touch that changes the feel of the room straight away.
That was Bootroom Barbers in Liverpool. A sharp two-day pop-up, rooted in product, culture, and the people who showed up for it.
https://www.prodirectsport.com
I've spent most of my life playing football, with running filling the gaps when the pitches are waterlogged. Somewhere along the way, I've developed a bit of an obsession with football boots and running shoes. From fit and feel to the latest tech, I'm usually the person people ask about footwear. Just don't ask my teammates how often I change boots.
