Nike invited us to watch an advert being made. Usually, that would mean a few lights, a few cameras, and a lot of standing around pretending cables are interesting.

Then they told us to Rip The Script.

Nike's World Cup adverts have never really behaved like normal adverts. They become footballing memories: secret tournaments, airport cages, impossible teams, joga bonito, school playground arguments about who got the best cameo. For 2026, Nike went big again with Rip The Script, a global football film built around the feeling that this World Cup is there to be taken, twisted and owned by the players brave enough to change the story.

We went behind the scenes as that world came together, with Ronaldinho bringing the grin, rating old Nike boots like only Ronaldinho can, Tyler Adams talking about leading the USA into a home World Cup, and Estêvão bringing the next-Brazilian buzz.

Then came the football boots: Nike’s Breakout Pack across Mercurial, Phantom and Tiempo. Proper tournament-summer bootroom behaviour. Built for Nike’s elite athletes when the World Cup lands across Canada, Mexico and the USA, and absolutely not made to disappear. Watch our behind-the-scenes film above, then watch Nike’s full Rip The Script advert in all its chaos.