Nike Sportswear Air Force 1 '07

Black/White

Nike have been designing, creating, and collaborating on sport and street icons since 1964 – everyone wants a piece of the Swoosh. Since the release of their first dedicated b-ball sneaker, the 1972 Blazer, their signature logo has been at the forefront of basketball performance design and style, taking to courts the world over on the feet of pros, fans, and enthusiasts. 

If you’re looking to emulate your favourite NBA star, enhance your game, or take the b-ball look off-court, then the Swoosh has you covered. With a lineup of signature shoes bearing legendary names like Kobe Bryant and LeBron James, alongside Zoom Air-cushioned workhorses such as the Air Zoom GT favoured by Nikola Jokic, you’ll find exactly what you need to perform. Meanwhile, heritage street shoes like the Dunk bring both the past and future of the Swoosh to your feet in easy-pairing style.

Air in a box. That was the tagline for the Air Force One, introducing the on-court world to Air cushioning technology and forever changing the industry. In the early 80s, having made waves with some of the Swoosh’s most innovative running spikes, Nike designer Bruce Kilgore was tasked to create his first basketball sneaker with the brand, bringing with him a team of experts and engineers and laying the foundations for what would become an unexpected phenomenon. The resulting streetwear icon showcased revolutionary comfort and performance in one package, over a grippy circular sole that was ideal for the court.

Instantly popular with both players and enthusiasts alike on release in 1982, in the following years the original Air Force One would be reissued and rereleased in quick succession to keep up with demand, accompanied by Low and Mid variations and becoming explosively sought-after. Soon, it was a fashion trend as much as a shoe, with consumers filling the AF1-shaped voids in their wardrobes with customised pairs when the latest colourway sold out.