The New Era Cap Company has become a beacon of headwear style the world over, ruling from the stands on the heads of basketball and baseball fans for decades. Their range of classic fitted caps has become synonymous with quality, authenticity, and superior craftsmanship, from the tip of their curved bills to their signature embroidered logos and trademark clips.
The New Era story began in 1920 with German-American founder Ehrhardt Koch, a skilled craftsman with a dream to bring premium materials and manufacturing techniques to fashion headwear. Armed with big ideas and the support of his family, he started out producing Gatsby-style caps to great success. In the 30s, noting a decline in the popularity of fashion caps, Ehrhardt and son Harold switched their attention to sport and set about making waves in the baseball world, quickly becoming the definition of the curved bill style for players and fans. By the time the 60s rolled around, New Era was easily the biggest name in the game when it came to baseball caps, exclusively providing their now-iconic range of headwear to MLB teams.
Going from strength to strength in the following years, 2016 saw them become the official provider of on-court caps for the NBA, breaking out into a huge collection of official NBA team and player merchandise to complement their growing clothing and accessory offerings. Whether you’re looking for the cool coverage of a 9FIFTY snapback on the blacktop or hoping to find your ideal team shirt, New Era serve up spectacular court style.
New Era MLB Chicago White Sox League Essential 9FORTY
Show off baseball streetwear style in the New Era MLB Chicago White Sox League Essential 9FORTY in Beige/Black, featuring a classic 6-panel design, structured crown and soft cotton for easy all-day coverage.
The New Era MLB Chicago White Sox League Essential 9FORTY lets you bring premium league looks wherever you go, with Team and New Era details for eye-catching style.A classic 6-panel design provides a comfortable feel all day long, while Contoured Crown and adjustable fabric strap allow a flexible customisable fit.With tried-and-tested curved visor construction, embroidered eyelets and embroidered New Era flag, you can bring modern style and a cool feel to the square or stands.
The New Era MLB Chicago White Sox League Essential 9FORTY lets you bring premium league looks wherever you go, with Team and New Era details for eye-catching style.A classic 6-panel design provides a comfortable feel all day long, while Contoured Crown and adjustable fabric strap allow a flexible customisable fit.With tried-and-tested curved visor construction, embroidered eyelets and embroidered New Era flag, you can bring modern style and a cool feel to the square or stands.
New Era
Features
• Official New Era League Essential 9FORTY Cap
• Team logo on front
• New Era Flag on left
• Structured crown
• Adjustable strapback
• Curved visor
• 100% cotton
Additional Information
- Quick Ref: 1016750
- Man. Ref: 60503386
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