Nike NXXT Gen
The timing of Nike Basketball and LeBron James’ latest on-court model together couldn’t have been better - all eyes were on the Los Angeles Lakers’ star this week as he surpassed Kareem Abdul-Jabbar to become the NBA all-time points record holder. 38,390 and counting… While cementing his historic legacy on the court, ‘Bron is still making serious moves off it, as he celebrates the release of his newest signature model: The Nike Zoom LeBron NXXT Gen.
Celebrating his 20th year in partnership with The Swoosh, LeBron James wanted his latest basketball shoe to be designed for the next generation of hoopers. With the game of basketball only becoming faster, Nike Basketball have tailored this design accordingly by creating a shoe with elite bounce, shock absorption and durability.
The NXXT Gen has been designed to help athletes demonstrate superior speed and force when moving in any direction, whether it’s leading a fast break, guarding laterally on the perimeter or recovering to make a chase-down block.
This incentive is evident with the curved forefoot Zoom Air unit, which is able to bend in any direction, subsequently allowing shoe flexibility that will move naturally with your foot. Despite this shoe’s unmatched flexible design, the top-loaded Zoom Air unit in the heel also provides much needed additional impact protection to help with landings and planting of the feet.
Similarly to the LeBron 20, the NXXT Gen continues to pay homage to LeBron’s past, personal life and childhood. The multi-directional traction pattern is a map of Akron – LeBron’s home city and a place where the Lakers’ star continues to devote his time, funding and growing the city as a whole.
Overall, the LeBron Zoom NXXT Gen provides a secure but lightweight fit, and the multi-colour design will help your game stand out whether it’s at pick-up, amateur or professional level.
After ‘Bron created more history on the court this week, all eyes remain on him and his feet as he continues to take the sport to unprecedented heights in his 20th NBA season.
