In the Company of Kings & Queens
Since its inception over 40 years ago, Pro:Direct Sport has epitomised dedication and passion in the world of sports retail. Founded by Norman Lake and his sons, Martin and Adrian Lake, the company has grown from humble beginnings to become a global leader. Through relentless commitment and unwavering dedication, Pro:Direct Sport has forged invaluable partnerships with world-renowned brands and sports icons across football and running.
Football Legends: Some of the Best to Ever Do It
Pro:Direct Sport proudly stands at the forefront of football retail, partnering with some of the sport’s most iconic figures. From Cristiano Ronaldo’s precision to Lionel Messi’s finesse and Kylian Mbappé’s electrifying speed, our collaborations go beyond the game. Dive into exclusive interviews and insights hosted by Pro:Direct Sport, where these kings of football share personal anecdotes and expert tips. Discover Ronaldo’s preference for selfies and Bugatti, Messi’s cherished boot collection, and Mbappé’s creative journey from street football to stardom. Join us as we celebrate football’s legends through their stories and achievements.
Cristiano Ronaldo: The GOAT of Goals
Cristiano Ronaldo is a global football icon known for his unmatched athleticism, precision, and relentless work ethic. With five Ballon d’Or awards and numerous records to his name, Ronaldo has consistently demonstrated why he is one of the greatest footballers of all time. His ability to perform at the highest level across various leagues and competitions has earned him a place among the legends of the game. Whether it’s scoring decisive goals or inspiring his teammates, Ronaldo’s influence on and off the pitch is undeniable.
Lionel Messi: The Magic Man of Football
Lionel Messi is widely regarded as one of the greatest footballers ever to grace the sport. His extraordinary dribbling ability, vision, and goal-scoring prowess have made him a legend at FC Barcelona and a key player for Argentina. With multiple Ballon d’Or titles and countless records, Messi’s talent and consistency have set a benchmark in world football. His innate ability to create magic on the field has captivated fans across the globe, making him an enduring symbol of the beautiful game.
Kylian Mbappe: The Speed Demon
Kylian Mbappe is one of football’s brightest stars, known for his blistering speed, technical skill, and goal-scoring ability. Bursting onto the scene as a teenager, Mbappe quickly established himself as a key player for Paris Saint-Germain and the French national team. His performances in the 2018 FIFA World Cup, where he helped France lift the trophy, cemented his status as one of the game’s next-generation superstars. Mbappe’s blend of youthful energy and mature composure continues to make him a force to be reckoned with on the global stage.
Ronaldinho: The Samba Superstar
Ronaldinho is a football magician whose creativity, flair, and joyful playing style have left an indelible mark on the sport. Known for his mesmerising dribbling, incredible vision, and ability to produce jaw-dropping moments, Ronaldinho won the Ballon d’Or in 2005 and helped Brazil secure the 2002 FIFA World Cup. His time at FC Barcelona is particularly celebrated, where he dazzled fans and opponents alike with his technical brilliance. Ronaldinho’s infectious smile and love for the game have made him a beloved figure in football history.
David Beckham: The Style Icon of the Pitch
David Beckham is an iconic figure in football and pop culture, known for his exceptional passing, crossing ability, and trademark free-kicks. As a global ambassador for the sport, Beckham’s influence extends far beyond the pitch. His career took him from Manchester United to Real Madrid, LA Galaxy, and beyond, where he consistently displayed leadership and professionalism. Beckham’s impact on the game and his ability to blend sporting excellence with a keen sense of style have made him a household name worldwide.
Zinedine Zidane: The Master of Midfield Magic
Zinedine Zidane, often referred to simply as “Zizou,” is a football legend known for his elegance, vision, and technical prowess. His performances for France, including leading the team to victory in the 1998 FIFA World Cup and Euro 2000, are etched in football history. Zidane’s club career, particularly with Real Madrid, further solidified his status as one of the game’s greats. As a coach, he continued his success, guiding Real Madrid to multiple UEFA Champions League titles. Zidane’s influence on football, both as a player and a manager, is profound.
Thierry Henry: The French Phenom
Thierry Henry is one of the most prolific strikers in football history, renowned for his speed, finishing, and intelligence on the field. As Arsenal’s all-time leading scorer and a key figure in the French national team, Henry’s contributions to the game are legendary. His ability to score from almost any position, combined with his leadership qualities, made him a pivotal player in the Premier League and on the international stage. Henry’s legacy as a footballing icon continues to inspire future generations of players.
Kaká: The Brazilian Maestro
Bukayo Saka is one of England’s brightest young talents, known for his versatility, creativity, and maturity beyond his years. Breaking into the Arsenal first team as a teenager, Saka quickly became a fan favourite with his ability to play multiple positions effectively. His performances for the England national team, including in major tournaments, have further highlighted his potential to become one of the world’s best. Saka’s composure, technical ability, and work ethic make him a key player for both club and country.
Marcus Rashford: The England Hero
Marcus Rashford is not only a talented forward for Manchester United and England but also a respected advocate for social change. On the pitch, Rashford is known for his pace, finishing, and ability to perform in crucial moments. Off the pitch, his campaign to end child food poverty in the UK has earned him widespread admiration and recognition. Rashford’s commitment to both his sport and his community reflects his character and influence far beyond the football field.
Alessandro Del Piero: The Italian Legend
Alessandro Del Piero is an Italian football legend, known for his loyalty to Juventus and his incredible skill set, including his deadly finishing and free-kick ability. Del Piero spent the majority of his career with Juventus, becoming the club’s all-time leading scorer and a beloved figure among fans. His contributions to Italy’s 2006 FIFA World Cup victory are also fondly remembered. Del Piero’s elegance on the ball and his knack for scoring in crucial moments have left a lasting legacy in the world of football.
Raheem Sterling: The Jet-Set Winger
Raheem Sterling is a dynamic forward known for his pace, dribbling, and goal-scoring ability. Having risen through the ranks at Liverpool before becoming a key player for Manchester City, Sterling has consistently demonstrated his importance at both club and international levels. His versatility allows him to play across the front line, making him a valuable asset for any team. Sterling’s impact on and off the pitch, including his advocacy for social justice, has made him one of the most respected figures in modern football.
Frank Lampard: The Midfield Maestro
Frank Lampard is one of the greatest midfielders in Premier League history, known for his goal-scoring prowess, leadership, and football intelligence. As Chelsea’s all-time leading goal scorer, Lampard’s contributions to the club’s success, including multiple league titles and a UEFA Champions League trophy, are legendary. His ability to arrive late in the box and finish with precision made him a consistent threat to opposing defenses. Lampard’s transition into management, including a stint as Chelsea’s head coach, continues his deep connection to the sport.
Bukayo Saka: The Young Star Rising
Bukayo Saka is one of England’s brightest young talents, known for his versatility, creativity, and maturity beyond his years. Breaking into the Arsenal first team as a teenager, Saka quickly became a fan favorite with his ability to play multiple positions effectively. His performances for the England national team, including in major tournaments, have further highlighted his potential to become one of the world’s best. Saka’s composure, technical ability, and work ethic make him a key player for both club and country.
Jurgen Klopp: The Manager with a Klopp-ing Style
Jurgen Klopp is one of the most charismatic and successful football managers of his generation. Known for his “heavy metal” style of football, Klopp’s high-intensity, pressing game has brought success to both Borussia Dortmund and Liverpool. Under his leadership, Liverpool won their first Premier League title in 30 years and secured the UEFA Champions League trophy. Klopp’s ability to inspire and motivate his players, combined with his tactical acumen, has made him one of the most respected figures in modern football.
Mary Earps: The Goalkeeper Extraordinaire
Mary Earps is a highly regarded goalkeeper who has played a pivotal role in the success of both Manchester United and the England national team. Known for her shot-stopping ability, leadership, and composure under pressure, Earps has established herself as one of the top goalkeepers in women’s football. Her performances in major tournaments, including the UEFA Women’s Euro 2022, where she was instrumental in England’s victory, have earned her recognition and respect across the footballing world.
Toni Duggan & Ellen White: The Dynamic Duo
Toni Duggan and Ellen White are two of England’s most accomplished footballers, known for their goal-scoring ability and leadership on the pitch. Duggan, with her pace and technical skill, has been a key player for both club and country, while White’s clinical finishing and work ethic have made her one of England’s all-time leading scorers. Both players have contributed significantly to the growth of women’s football, inspiring the next generation of female footballers with their dedication and achievements.
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Running with Champions: Empowering Every Stride
Beyond football, Pro:Direct Sport fuels the passion for running with elite partnerships. Join us as we unlock the secrets of Mo Farah’s endurance, Eliud Kipchoge’s resilience, and Kenenisa Bekele’s speed. Explore exclusive content where these running titans share training tips and race-day strategies, ensuring every runner has the tools to reach their peak performance. With insights from top athletes and collaborations with leading brands like Nike and adidas, Pro:Direct Sport remains dedicated to pushing the boundaries of running innovation. Experience the journey of champions and elevate your running game with Pro:Direct Sport.
Usain Bolt: The Fastest Man on Earth
Usain Bolt, the Jamaican sprinter who redefined speed, is a name synonymous with lightning-fast sprints and unmatched dominance on the track. Known as the “Fastest Man on Earth,” Bolt shattered world records in the 100 meters and 200 meters, setting benchmarks that may stand for generations. His triple-triple Olympic gold victories in Beijing, London, and Rio are a testament to his extraordinary talent and work ethic. With his signature celebration pose and infectious charisma, Bolt not only captivated the world but also inspired countless athletes to chase their dreams with the same electrifying passion.
Eliud Kipchoge: Pursuit of Excellence
Eliud Kipchoge, the Kenyan long-distance runner, has etched his name into the annals of sporting history with unparalleled feats in marathon running. Renowned for his extraordinary endurance and determination, Kipchoge made headlines globally by becoming the first person to run a marathon in under two hours, achieving this remarkable feat in Vienna in 2019. Beyond this groundbreaking achievement, he boasts an impressive array of accolades, including multiple victories in major marathons like the London Marathon and Olympic gold in Rio de Janeiro 2016. Kipchoge’s disciplined approach, relentless pursuit of excellence, and unwavering focus continue to inspire athletes and fans worldwide.
Mo Farah: Endurance and Dedication
Mo Farah, the British long-distance runner of Somali descent, has left an indelible mark on the world of athletics with his exceptional achievements. Renowned for his prowess in both track and road events, Farah’s career highlights include winning four Olympic gold medals, securing two each in the 5,000 meters and 10,000 meters events at both the London 2012 and Rio de Janeiro 2016 Olympic Games. His dominance in long-distance running also extends to the World Championships, where he has clinched multiple gold medals. Farah’s success is underpinned by his tireless work ethic, strategic race tactics, and unwavering determination, making him a true icon of modern distance running.
Wilson Kipsang: Racing Towards Glory
Wilson Kipsang, the Kenyan long-distance runner, has carved a legacy of speed and endurance in the world of marathon racing. With his effortless stride and unwavering determination, Kipsang has clinched victories in prestigious marathons like the Berlin Marathon and New York City Marathon. His record-breaking feats, including setting a new world record at the Berlin Marathon in 2013, cemented his status as one of the greatest marathoners of his generation. Kipsang’s journey from humble beginnings to global podiums serves as an inspiration to aspiring athletes worldwide, showcasing the power of perseverance and passion in achieving extraordinary athletic success.