LIVESTRONG at Pro-Direct
Founded in 1997 by cancer survivor and cyclist Lance Armstrong, the Lance Armstrong Foundation fights for the 28 million people around the world living with cancer today. Since 2004 Nike has helped the Lance Armstrong Foundation raise over $80 million in the fight against cancer. Join us in support of the global cancer cause by wearing yellow. For more information visit www.livestrong.org
Lance Armstrong - Cycling
Facing testicular cancer and not yet knowing his own fate, in 1997 champion cyclist Lance Armstrong established the Lance Armstrong Foundation, a non-profit organization that inspires and empowers people affected by cancer. This marked the beginning of Lance’s role as an advocate for cancer survivors and a world representative for the cancer community.

One of the world’s best cyclists at the age of 25, Lance’s competitive nature helped him confront his diagnosis head-on as he called himself not a cancer victim, but a cancer survivor.

As a record-holding, seven-time winner of the Tour de France, Lance’s story gives hope and strength to people affected by cancer. A leading advocate for cancer survivors, Lance was appointed to serve on the President’s Cancer Panel, an advisory group that reports directly to the President about Americans and cancer, for two consecutive terms.

With his continued involvement with the Lance Armstrong Foundation and the cancer community, Lance serves as a constant reminder that in the battle with cancer, unity is strength, knowledge is power and attitude is everything.